Let me say this up front: I love Paul Finebaum. The man is funny, he’s interesting, and watching him break down college football is appointment viewing at my house — especially when he links up with Matt Barrie on The Matt Barrie Show to recap everything that happened on a college football Saturday. Their rundown of Georgia’s 20-10 win over Auburn is a perfect example: two guys talking ball the morning after, and it’s a party all by itself.
But let’s call it what it is. The man is a troll. A professional, first-ballot, Hall of Fame troll.

The Harbaugh Years: Where It All Started
Finebaum first got on my radar a few years back when he was absolutely burying Jim Harbaugh. I mean burying him. The way Finebaum talked about that man, you would have thought Harbaugh used to live next door to him and Harbaugh’s dog came in his yard and did its business every single day — and Paul had to clean it up.
You would have thought Jim Harbaugh robbed a bank.
Now, let’s be fair — Harbaugh could be a bad boy. He rubbed plenty of people the wrong way. But Finebaum’s take was simple: Harbaugh can’t win at Michigan, and Ohio State is just too much for him. I lived in Michigan during those years. I caught the bug — a neighbor who saw me walking past in my Michigan gear actually came out of his house one day and gave me a Michigan scarf, just because. Told me he goes to the Big House all the time. That’s the fan experience right there. That’s the big party.
And I remember telling Michigan fans: hold off. Give the man a chance. It looked bad, but give him a chance.
Then it happened. Harbaugh went 15-0 and won the 2023 national championship — Michigan’s first natty since 1997 — and beat Ohio State three straight years on the way out the door. Finebaum’s favorite punching bag punched back, then left for the NFL where Paul couldn’t reach him.
Then Paul’s Dog Ran Away
Here’s the thing you have to understand about Paul Finebaum. He’s a Saban man. The way Paul talked about Nick Saban, you would have thought Saban was the first man to walk on the moon. You would have thought Saban was mailing Paul’s kids birthday presents every year.
And honestly? Saban earned it. Seven national championships, six at Alabama. A 297-71-1 record over 28 seasons as a college head coach. The greatest to ever do it.
But in January 2024, Saban retired. And when Saban retired, Paul Finebaum’s whole world tilted.
Think about it like this. You’ve got three dogs you love. Your favorite dog runs away, and your heart is broken. You go find another dog, but it’s just not the same.
That favorite dog was Saban and that Alabama dynasty. I’m sorry, Paul, but that dog is not coming back.
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The Stray Dogs: Texas and Oklahoma
So the SEC went out and found some new dogs — Texas and Oklahoma joined the conference in 2024. And look, Texas has been good. They’re ranked. They keep the SEC conversation going.
But let’s keep it real: Texas is not a geographic or traditional SEC team. Neither is Oklahoma. That’s the stray dog you took in off the street. You may grow to love that dog, but it doesn’t fill the hole your favorite dog left behind. It’s not the same, and deep down Paul knows it’s not the same.
Meanwhile, the Big Ten Took Over the Party
Here’s why Paul is really stressed. Look at the last three national champions:
- 2023 season: Michigan (Big Ten) — 15-0
- 2024 season: Ohio State (Big Ten)
- 2025 season: Indiana (Big Ten) — 16-0, beat Miami 27-21 in the title game
Three straight Big Ten national championships. The SEC hasn’t lifted the trophy since Georgia in the 2022 season. The conference that owned college football for two decades is watching Michigan, Ohio State, and Indiana take all the spotlight.
And Indiana? That’s the one that has to hurt Paul the most. Finebaum was all over Indiana and Curt Cignetti — questioning whether they belonged, whether they were for real. Then Cignetti went out and did the impossible: a program with the second-worst all-time winning percentage among power-conference teams went 27-2 over two seasons and won the whole thing with a perfect 16-0 record, the first 16-win season in FBS history. They didn’t just prove Paul wrong. They framed it and hung it on the wall.
So now look around the SEC with me:
- Florida is down — 4-8 last season, fired Billy Napier mid-year. And their big hire? Jon Sumrall from Tulane. Now, the man is a proven winner — 42-11 in four years as a head coach, four straight conference title games. But it wasn’t a splash hire. It was a sizzle hire. We’ll see.
- Georgia is still the elephant in the room — grinding out wins like that 20-10 decision over Auburn that Barrie and Finebaum broke down. They’ve got the sizzle, but can they reestablish themselves at the top? We’ll have to see.
- Alabama — who really knows? They’re not expected to run the table like the old days.
- Ole Miss made the College Football Playoff last year, but they lost their coach. And who was that coach again? Oh, right.
Enter the New Poster Child: Lane Kiffin
With Harbaugh gone to the NFL and Saban in the broadcast booth, Finebaum needed a new dog to bark at. And Lane Kiffin walked right into the yard.
And to be fair to Paul — Kiffin handed him the material. The man went 55-19 in six years at Ole Miss, led them to their first 11-win regular season in program history in 2025, and then, with the Rebels locked into their first-ever College Football Playoff, left for LSU on a seven-year deal reported at $12 million per year. His own players called it a slap in the face. Ole Miss fans showed up at the airport to send him off with, let’s say, some choice gestures. Then Ole Miss promoted Pete Golding and made a playoff run without him.
That’s a lot of red meat for a professional troll. I’m not going to sit here and tell you Finebaum doesn’t have some points about Kiffin — just like he had some points about Harbaugh.
But watch what’s actually happening. Paul isn’t just critiquing Kiffin. He’s building him up as the new villain, the new weekly storyline, the new reason to keep talking about the SEC. Because here’s my theory:
Keeping the SEC hot is the strategy. If the SEC cools off, Paul’s whole brand cools off with it. The SEC is not the talk of the town right now — Michigan, Ohio State, and Indiana are. So Paul has to keep the fire going somehow, and Lane Kiffin at LSU is the driest firewood in the conference. Every Kiffin tweet, every Kiffin press conference, every bit of Ole Miss drama — that’s fuel.
You lost your favorite dog, Paul. So now you’re going to make the loudest dog left in the house carry the whole conversation until you can find a new top dog in the SEC.
Is That What This Is All About?
Is that what it is, Paul? Come on, talk to me, brother. Sit on the couch and talk to me.
The Saban dog ran away and he’s not coming back. The Harbaugh dog bit you, won a championship, and moved to a new neighborhood. The Indiana dog you kicked went and won the whole show. The stray dogs from Texas are nice, but they’re not family yet.
So now it’s Lane Kiffin’s turn to pay for all of it.
And honestly? As a fan, I can’t even be mad. This is the big party of college football — the storylines, the villains, the trolling, the redemption arcs. It’s the food, the family, the noise, and yes, the guy on TV who talks too much. Finebaum vs. Kiffin is going to be one of the best shows of the 2026 season, right up there with the games themselves.
Circle September 19 on your calendar — that’s when Kiffin takes LSU back into Oxford to face Ole Miss. Paul Finebaum is going to have a field day that week. And you know what?
So will I.
2026 Update: The Clock Is Still Undefeated
Here’s the problem with betting against a broken clock — it never has to say a word, and Paul keeps handing it ammunition. Finebaum has spent a career preaching that the SEC is the center of the football universe, but somebody forgot to tell the scoreboard. The Big Ten has now won three straight national championships — Michigan in 2023, Ohio State in 2024, and Indiana in 2025. Three years, three different Big Ten teams, zero SEC trophies. The clock, meanwhile, went a perfect 2-for-2 every single day of all three seasons.
And Michigan? The Wolverines that cut down the nets in January 2024 are the same program Finebaum wrote off as “flatlined” and no longer relevant heading into 2026. When your take on the reigning-era champ ages worse than milk left in the ESPN green room, the broken clock isn’t just beating you — it’s lapping you.
The newest entry is already on the board. On August 18, 2026, Finebaum told the defending-champion Hoosiers to “slow down” because they won’t win it again this year. We’re not calling that one wrong yet — that would be rushing the clock. We’re just letting it tick and marking the date.
Because that’s the whole beauty of it. The clock doesn’t need a hot take, a microphone, or a network. It just quietly gets it right twice a day and lets the loudest man in college football do the rest. At least the clock doesn’t keep talking — and either way, every game is still a big party.
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